"THE SWEET SMELL OF SUCCESS"
Generally unusual stories begin with a statement describing that at the very beginning there was an idea. However, in the case of the FM GROUP this would not be entirely true. Honesty demands, that to properly describe this firm’s history, it must be said that, at the very beginning there were at least a few revolutionary ideas that in a very short time translated into a huge international success story. Would you like to know how this has been done? Please read on...
Although relatively new to the market this firm can already claim; WE ARE THE LEADERS. When Artur Trawiński registered FM GROUP POLAND in September 2004, success was already in the air literally because his own family (whom have a strong history in the perfume industry) invested into the perfumery. Beautiful fragrances were the perfect choice: thousands of people buy perfumes all over the world. Initially FM GROUP offered 50 elegant and lasting fragrances. It, however, became apparent very quickly that its offerings needed to be increased – today in its catalogue you can find 180 of the most fascinating scents in the world including ones enriched with pheromones. (Fragrance collection offerings differ each country. In the Philippines, it has a total of 72 fragrances with a NEW look exclusively for the Philippine market. New fragrances will be release soon).
However, a brilliant, fast selling product is not enough to succeed in this great and most demanding of markets. FM GROUP decided on exclusivity and smell – a combination of these two factors allowed for creation of an ideal product. It is worth to mention here that most of the popular and widely used fragrances on the market are Eau de Toilette's with an average 6% of perfume added. FM Group products contain 16% & 20% perfume.
Using compositions created by the most widely used fragrance manufacture in the world and releasing fragrances with high concentrations of perfume has given FM GROUP its renown not only amongst the lovers of beautiful fragrances but also amongst the most demanding of connoisseurs.
Shortening of the sales pathway to the client using direct selling methods means that the advertising and distribution costs are reduced to a minimum. This allows FM Group products to maintain a very attractive unit price, which would be impossible to achieve with traditional sales methods.
FM GROUP WORLD acts as a club offering its members the highest quality products at unrepeatably low prices. This is our greatest success and it is based on trust and collaboration and this is why in our firm special emphasis is placed on communication.
The most important priority for us is full transparency of our activities and of our supply system for only this can guarantee us the full trust of our distributors and maintain our cooperation with them – explains Artur Trawiński.
The breakthrough moment in the history of the firm was the expansion into international markets. In January 2007 FM GROUP WORLD SP. K was formed, which continues the firm’s expansion into foreign markets. The first agency was opened in the Czech Republic in 2005. Currently FM GROUP operates in 54 countries and is present on 4 continents.
Cooperation with branches is based on a franchising system. Our potential franchisees are subject to the strictest selection procedures that guarantee that the cooperation will be stable and fruitful for all.
The key to the success of FM GROUP is the appropriate choice of its partners. From its inception the firm cooperates with Perfund – a prominent producer of high-class fragrances. This firm is located in Wrocław Poland and is quickly expanding its infrastructure to cope with the ever-increasing demand from the FM GROUP. What is important is the fact that the firm is a family business with its owner Andrzej Trawiński being the father of Artur Trawiński, the creator of the FM Group concept.
FM GROUP chooses to cooperate only with people who are capable of meeting and working with our high quality and high quantity demands – explains Artur Trawiński.
A natural consequence of this dynamic expansion is a constant need to increase human resources and establish new work placements. FM GROUP Poland and FM GROUP World employ highly qualified specialists from, among others, economics, export, IT, and graphics, and also employ undergraduates from Wrocław’s universities and others around the country.
Thanks to FM Group many young and talented people have found employment – says Artur Trawiński – and so will a lot of others. The firm is constantly growing, new markets are established and new products are introduced. In a short time we have achieved a great success, however, we are still expanding. We aim to have FM GROUP products available around the globe. And looking at our achievements over the last 3 and a half years, I believe, we will achieve it.
FM GROUP WORLD has recently become an interesting partner for German carmaker Mercedes. We believe that our position as the unquestionable leader in perfumery and direct sales will allow us to promote Mercedes in the international business environment of our distributors.
We invite you to the Fragrant World of FM!
For More Information, contact Ryan @ 09053787110 for Philippine residents and +639053787110 for other countries or email at fmworldfragrance@gmail.com
ABOUT DROM!
Drom has over 100 years of tradition and expertise and are at the forefront of state-of-the-art technology and modern trends. They do not use animal testing for any of their products and they are pioneers in the field of ‘pureganics’ which means they produce their plant fragrance crops without the use of any pesticides, herbicide's or fertilizer, thereby ensuring the purest and most natural of ingredients.
DROM produce fragrances for many of the world's leading fragrance houses such as Gucci and Escada, as well as being commissioned to create unique fragrances for many of today’s celebrities!
FM Cosmetics is very proud of it’s association with DROM with it’s unparalleled reputation for creating some of the world’s finest fragrances. This enables us to offer our customers the opportunity to select their own unique signature fragrance from our range of over 160 different perfumes (Philippines has 72 signature fragrances at the moment but will release the other perfumes in due time)
In fact, when you see our prices you will probably want to indulge yourself with several fragrances – one for every day wear, one to go with your ‘little black dress’ and one for those VERY special occasions!
FRAGRANCES TO SUIT ALL!
We have fragrances for Men, Women and Children and in many cases we have the matching layering products such as Body Lotion, Shower Gel, Deodorant, Hand Cream and even fragrance Hair Spray! (only Perfume Collection is released in the Philippines yet)
Perfumes all fall into ‘families’ of fragrance such as Floral, Oriental, Citrus, Woody, Chypre and Fougere.
You will probably already have a favourite fragrance type that you know suits you well.
There will also be some fragrances that will never suit you – the ones that smell great on your friends but somehow change into something awful when you put them on?
This is because we are all individuals and our body oils react differently to the ingredients in each fragrance.
This is why it is always best to try a fragrance on your skin before you purchase it.
Quality Guaranteed!
Don’t be fooled by our price tag. FM’s Products are top quality.
Indeed all our fragrances have a higher amount of perfume content than the equivalent products in the high street – this means that they will last much longer on the skin so you can use it more sparingly than an ordinary fragrance.
For comparison:
EDT or (Eau De Toilette), which is the most common and cheapest fragrance that most Perfume Houses sell, contains on average only 3-8% of perfume essence. FM Children's fragrance is this quality.
EDP or (Eau De Parfum) generally contains around 10-15% of perfume essence in the most popular designer brands.
FM Cosmetics have a minimum of 16% perfume essence in the EDP range.
Parfum, the most expensive perfume product, can have anywhere from 5 – 50 % of perfume essence content but this varies widely amongst producers.
FM Cosmetics have a standardised 20% + perfume essence in all of their perfumes.
Now that you know that our fragrances are made by the same company that makes most of the designer brands out there, does it make you wonder why the High Street charge so much for them?
FM Fragrances are sold by word of mouth - via our Distributors - FM doesn't have Celebrity Endorsement, Fancy Packaging, TV or Glossy Magazine Advertising, so we are ABLE to keep prices amazingly low starting from P690 for a 50ml bottle of perfume with our most expensive items being P 1,500.00 for luxury collection.
